In Part 1 of our website tip series, we talked about the basics, such as stray copy in your footer and old social media logos. Welcome to Part 2 of the website tip series: GETTING THE CONVERSION. What is conversion? Conversion is probably the most important factor to the success of your strategy and goals in online marketing. It basically means getting a user to do what you want them to do, such as signing up for a newsletter, contacting the company, or purchasing a product. The following ar...